Resources Library by ANA

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023

Authors: Ben Liang, Will Goodhand, Chris Wallbridge

September 27, 2023

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Karsten Kamin

Company: The Coca-Cola Company

March 4, 2009

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2006